The Relationship between Fashion Magazines and Feminism

Today fashion magazine is all about glamour, opinions, advertisements, striving for the right voices and often controversial or just call it a popular source of entertainment.

To know about them in a brief here’s a glance at how it all started.
They started in the 1800s and focused on business, politics, as many women weren’t educated the widespread audience or consumers of these magazines were high-class society males, as the production of these magazines was expensive and only a few could afford it. These pages were handwritten, illustrations and paintings were used to express the visuals.

Well, we all have heard that France is a fashion capital and another reason to call it that is it’s the birthplace of the evolutionary title “fashion magazine”. It started by talking and creating illustrations about what the royal family was wearing, which will help the trend to rouse, the designers around starts building similar designs and all the fashion enthusiasts would embrace in their closet. This started to build higher and higher. With this the stereotypical image of women looking all pretty as a housekeeper, through the eyes of the male panorama, which led to a very taper perception of female fashion. The industry started looking towards women as a market rather than who they were. The magazines started portraying a typical type of woman with some unrealistic features and women started to believe and entered the market to look like her.

The magazine started saying “hey you know what’ll make you look pretty?” well, I wonder how the world would have shaped if we had written, “Heyy you know you are pretty and perfect in your way and our fashion will celebrate that”. Or they could say shave or not to shave? IT’S ALL YOUR CHOICE. The articles could be here’s how you can learn to love yourself and embrace that whatever shape body you have. Here’s a great blog that talks about something similar, also a great read.

But let’s look at the glass half full, the optimistic side, we are finally ready to understand and appreciate how fashion is not a definition of gender rather is a choice of expression, makeup is for everyone who loves it, bodies are of a million types and we can not divide them into 5 or 7 categories.
Magazines are today promoting the same and we are rooting for it. It’s recently that I discovered these magazines and I AM ALL FOR IT.


A powerful and insightful magazine that talks about things that matter. It can and does make a difference. It started back in 2004. It’s a perfect replacement for those toxic magazines that create myths and makes us feel timid. It’s for the women who are bold, fearless, and does the right thing for themselves and men who support them and are here to learn more. Each issue of Shameless delights and encourages with profiles of amazing women, who start a conversation about things that should have started way earlier like women’s health, sexuality, and much more.


Another fabulous example of a feminist magazine. It has a very diverse approach towards things that is sensitive and requires discussion. In a world where people are still figuring out the depth and strength of feminism and activism, they talk about its importance and how feminism is more significant than you think. The study of pop culture and acknowledging how women were portrayed how men want to see them. Celebrating women who take a stand and make a difference. They are here to say that feminism is as essential as any other social justice movement.


A magazine that shouts I am proud to be a woman. It started in 1993. A feminist lifestyle brand which delivers podcasts, events, website, magazine. It promotes women’s real interest and not through the eyes of males. The keen topic the magazine interacts with is fashion, music, art, sex, news, and more. They embrace everything that a woman is supposed to love and simply love.


This magazine is a perfect blend of aesthetic, authentic, and reliable material. It is an advertising-free magazine that operates only on the subscription made by the audience, so one thing is explicit that the perspective of this magazine is not to sell but to acquaint and generate a platform for various types of artists like authors, journalists, etc. They focus on nature, creativity, philosophy, and all about how to live and attain a gratifying life. It’s a truly honest magazine that portrays things as they are with respect and honor. The cover of the magazine has a story to tell of its own.

Magazines can be so influential and they had a vast impact on teens who were trying to find answers but often they ended up being insecure and with more questions but now that we have these wondrous sources it’s better to mesh with these.


Madchester Fashion -about, styling and more

Madchester was a musical and cultural movement that started in the 1980s. It’s connected to the indie-dance scene started in the city of manchester. Indie music mixed with elements of acid house, rave music, 1960s pop, psychedelia. It initially stood for youth music and clubbing scene. The contemporary dance club beats became Madchester pop’s identifying signature.

Tony Wilson, the owner of Factory Records, signed Joy Division and practiced the money created to open the Hacienda Nightclub. The Hacienda instantly became the capital of sorts for the Madchester music scene. A center for everything going on in Manchester at the time, in the Hacienda, rock, dance, and fashion joined units, thickening Madchester as one of the most notable movements of a span.

“It was an incredible time – life-changing for everyone involved and people thought anything was possible. Some started fashion labels, others became DJs or promoters, and there was a real spirit of togetherness and cooperation” Peter Walsh, Madchester, and The Hacienda Photographer

there were a lot of bands that influenced and added spark to the culture, some of the most popular ones were the following:

THE STONE ROSES: It was formed in 1983 in manchester they defined the British guitar pop picture of the late 80s and early 90s

HAPPY MONDAY: this band was the star of the show in the late ’80s and early 90s dance club music. The music of stone roses had a glimpse of the dance music, on the other hand, happy Monday dived straight into club and rave culture.

The Charlatan was considered to be the only group in Madchester that didn’t capture the Zeitgeist. They were more traditional than the other bands of Madchester.

Inspiral Carpets: An alternative rock band that formed in Oldham, England in 1983. It was named after a rug shop in Shaw. It was the third most popular band of the Madchester scene. They shared an attraction with trippy psychedelia, expressly the Farfisa organ-drenched sound of Nuggets-style garage rock from the ’60s, which set them aloof.

Black Grape: Was a rock and roll band from Manchester, England, formed in 1993 by Shaun Ryder and Bez. After Happy Mondays disbanded in 1992, most onlookers would have guessed that the band’s leader, vocalist Shaun Ryder, would surrender to the multitude of drug addictions that urged the separation of the band. Instead of dying, Ryder regained his strengths and made a comeback with a new band, Black Grape, in the summer of 1995.

When a movement or culture takes birth, it brings fashion with itself something different, something that defines the culture and becomes an important part of it, with time it reminds us about the culture and its significance. Manchester bands such as The Happy Mondays, The Stone Roses, and The Charlatans accommodated the Madchester fashion movement, with the Britpop revolution of the 90s, led by Oasis, having a great influence on clothing, styles, and trends of the time.

To illustrate a clearer view of the Madchester fashion we did our research and created a few outfits that can be worn even today:

lets start easy, the key point here is to wear baggy clothes. So take out your favorite graphic tee that is NOT your size. You can always steal it from your brother or your boyfriend that’ll work well pair it with a baggy jeans with some chunky sneakers.

this one shouts Madchester, a wide legged pants? check. High-neck sweater layered with a over-sized sweatshirt?Check. the most important thing the bucket hat? Check. Here you have the perfect sloppy look that you can dance in comfortably.

Checks print shirt is another popular wear of the Madchester culture. Styled it with baggy jeans and a pair of boots giving it a insouciant look. You may add a leather jacket too as it’ll give a devil-may-care vibe and Madchester is all about it.

if you wanna look clubbable and wanna have a 80s vibe then here’s a look for you pick florals. Yes this was a huge look in the 80s. But make it baggy, breezy and fun.

To define in a few words, Madchester is casual, comfortable, edgy. The Madchester fashion scene saw the awakening of cut-off denim, logo tees with baggy sweaters, edgy looks, loose clothes, and bucket hats are a must. The Britpop influence brought polo shirts, khaki jackets, and sportswear with this Oasis-influenced style still associated with the Madchester movement to this time. The baggy outfits with bucket hats are still marked as an aesthetic way to dress.


SUSTAINABLE FASHION-what, why,when,where and how.

“There is no beauty in the finest cloth if it makes hunger and

unhappiness” – Mahatma Gandhi.

What Is Slow Fashion?
is it a movement, or a revolution, or a passing phase (believed by the defeatist)
here’s a proper definition of slow fashion
Slow Fashion is awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals, and the planet.

How did it start?
The term Slow Fashion came about quite organically. It was coined by Kate Fletcher of the Centre for Sustainable Fashion, following the phenomena of the slow food movement.

From the last few years, people have found out the ugly truth behind the shimmer the stats say it all. Apparel and footwear production currently accounts for 8.1 percent of global greenhouse gas emissions. Euromonitor analysts warn that the fashion market’s annual 5 percent growth risks “exerting an unprecedented strain on planetary resources” by raising annual production to more than 100 million tons by 2030. If no action is taken, emissions from textile manufacturing alone is projected to skyrocket by 60 percent, according to the United Nations Framework Convention on Climate. Change we can no longer turn a blind eye. But there is some hope as sustainable fashion is being adapted by many as per a research 19% of the top fast fashion-related searches are linked to the environment, sustainability, and ethics.

what does the research say?

  • The number of garments produced annually has doubled since 2000 and exceeded 100 billion for the first time in 2014
  • More than half of fast fashion purchases are discarded in less than a year
  • Less than 1% of the materials used to produce clothing is recycled (representing an over $100 billion loss each year)
  • Estimated 17% to 20% of industrial water pollution comes from textile dyeing and fabrics finishing treatment

“Fashion can be a universal player in protecting the planet” –

Pharrell Williams

When we talk about slow fashion we come across a few terminology like sustainable fashion, ethical fashion, the handcrafted fashion they might sound similar but they consist of their own identity and here we are going to clear this confusion.

So what is sustainable fashion?
It refers to the effects of the production of clothing on the environment. This includes the use of pesticides in growing cotton, other natural, sustainable fabrics, the dyes used for various colors, water and waste treatment, energy reduction, using recycled materials, and sometimes even packaging. The list of opportunities to be a more sustainable fashion brand goes on and on. To sum up it concerns the environment.

What about ethical fashion?
This refers to how the clothing was made, encompassing everything from how the cotton was grown to how the garment workers who made the clothes are treated and paid, their safety (no sweatshops, child labor, worker abuse, or slavery involved). It concerns human rights.

What does handcrafted mean when it comes to clothing?

“Handmade” means that at least part of the garment was made the old fashioned way, by hand. This might mean a hand-stitched collar, an embroidered sleeve, or embellished cuffs, or it could mean that a single person used a sewing machine to construct the garment rather than a fast-fashion assembly line process.

Why handcrafted fashion?
A superior handloom product, aesthetically appealing as well as ecologically-friendly, cannot be sold out of compassion but needs the modern technology of marketing and retailing, and needs to be projected as the best in the world. A fact not commonly known is that the textile sector is the second largest employer in rural India, after agriculture. India was the world’s largest supplier of textiles 200 years ago.
The present lockdown is raising important questions: What is the purpose of fashion and does it add value? As India is a land of craftsmen and heritage skills passed down from generations, the time has come to work with only sustainable, ethical, conscious, and slow fashion.
Anuradha Ramam, Designer

“Buy less. Choose well. Make it last” -Vivienne Westwood

As we have talked about sustainable fashion now let’s dig deeper and know how we can start a sustainable fashion life?

  • Research– I think the first step is to start researching the sustainable fashion dig deep into why it is important and how muchit can affect the environment.
  • Pick your style– then it’s time to define your style how will this help? let me break it down to follow sustainability you need to create a capsule wardrobe so picking your style can help you find your own identity that will create a boundary for your shopping list.
  • Falling in love- love your clothes create nostalgia with your garments so they live long in your heart as well as in your wardrobe.
  • Know your brand -the most important one is keep your shopping list filled with just sustainable fabric and from a valuable brand. buy vintage clothes, redesign old clothes, shop from smaller producers, make clothes and accessories at home and buy garments that last longer.

“Realize the political power of your money and spend it with the brands you know are treating their workers and the environment in the best possible way” -Lily Cole

To help you fill your shopping cart with less, efficient, and 100% sustainable fashion we have listed a few brands that are also Desi by heart

InSom by Sajal Jain
it is an organic and up-cycled clothing label that guarantees 100% zero-waste production. It’s not only super stylish cool and comfortable, the brand recycles leftovers, defective and surplus fabrics from large-scale organic fabric manufacturing industries and transforms them into wearable pieces of art.

It is a sustainable clothing brand that makes circular fashion mainstream. They make garments, accessories, and home products made out of fabric scraps sourced from large manufacturing units in India. These fabrics otherwise add to landfills or go into incineration. From simple separates, dresses, and jumpsuits for women to shirts for men. The patterns and prints are super fun, crisp, fresh, and versatile.

Liva fashion
The Aditya Birla Group’s pioneering Viscose Staple Fibre (VSF) is of 100% natural origin, highly absorbent, has a terrific texture, and is completely biodegradable. It has alluring prints that will melt your heart and would help you enough to turn to sustainable living. The vibe is desi with a touch of modern elegance.

this brand started from the Pink city Jaipur the brand has lived for more than 40 years and has stores all over the country. The magic of this brand lies in its rich selection of graceful dazzling prints on dresses, tops, Kurtis, bags, trousers, skirts, and prairie dresses. etc. Anokhi embraces artisanal textiles

Good Earth
was the brainchild of founder Anita Lal. Inspired by her travels and with a passion for sustaining tradition and livelihoods, their Sustain collection made the brand forge relationships with artisan communities supporting age-old craft traditions. It is another brand that has been there for a good long time. The brand is super aesthetic and filled with grace. It also does accessories, home decor.

How can you style yourself in sustainable fashion with something you already have?

Here i took the most comfortable fabric – cotton. A classic white T-shirt with this beautiful printed skirt worn as a tube dress added some silver jewellery to complete it.
Got myself a alluring cotton dress with fascinating prints to make it more stylish i added the same T-shirt added a knot and we are done.
A super easy way to look stylish and minimalistic at the same time is to wear co-ed set and to style it up i added this midnight blue shirt .
Saree not sorry wearing this beautiful blue ombre saree. The material is so smooth and soft you can wear it all day long.
Can you believe this is a cotton saree it’s super comfortable, easy to carry, and tantalising. Styled it with some choker and earring set.

so this is my outlook about slow fashion and how to go about living a happy, satisfied, sustainable lifestyle to ensure a committed relationship with the environment. I think sustainable fashion is very versatile and can be styled in so many different ways.



What Is Slow Fashion?

Why Handmade and DIY-Inspired Fashion Is Making a Comeback


Punk Fashion-about, styling and more

Playing dress-up begins at 5 and never truly ends”. -Kate Spade.

playing dress-up has always been my favorite way to express myself. Recently I was going through some crazy fashion blogs and photos of the 70s ad 80s, it struck me there are so many ancient cultures that portray themselves through fashion so boldly and in a fun way. I decided to try them too in my way.
if we talk about fashion through subcultures the most iconic has to be the Punk culture

What is punk fashion?

The punk subculture is a movement that started in the mid-70s it portrays a type of ideologies and various expressionist expresses aggressiveness, individualism, and freedom they have tattoos that usually portray a socio-political message and they used to buy their clothes from second-hand shops, to show revolution against the consumerist statement. wearing lots and lots of accessories be it pierced or any kind. The main motive was to say that we don’t care about high-end fashion. The freedom to do whatever makes them happy. They would take any kind of jewelry or garment they didn’t care whether it was torn or a thousand-year-old, they would tie their clothes with safety pins and tapes. They would put makeup on even men bold, big eyeliners, spiked hairs nothing in a designated form and that’s how the punk was invented.

Although it has become more about the aesthetics of the fashion rather than the movement In the United Kingdom, 1970s punk fashion influenced the designs one of the most outrageous VIVIENNE WESTWOOD Her clothes often celebrated taboos and often depend on the shush topics. Her collection has always shocked everyone.

Even in today’s fashion punk plays a very vital influence. Brands like Collina Strada, Matty Bovan, and Area are toying with the ’70s punk notions of anti-conformity, sexuality, and political activism in a more modern approach. The punk style never really left but is again getting cherished and welcomed by many.

We tried to communicate punk style in our unique casual ways keeping in mind a few bullet points like the use of black and red color dark lipsticks jewelry, colorful hairs, safety pins, vintage tees, fishnet tights, the most important point a vibe to not care about anything.

This outfit includes a classic vintage T-shirt with aesthetic print with a flowy skirt to provide this edgy look a free-flowing vibe, some jewelry to give the all-black look some highlight added a pair of rough dr. martens boots finishing off with smoky eyes thick eyeliner and dark ombre colored lipstick.

This one is styled with the classic berry red polka dots black skirt with red top to create a contrasting look of black and red with dramatic makeup furthermore fishnet tights and high heels boots.

This one is a classic because of the check print which is back in style and how? And we are totally up for it. I love how it portrays drama and class at the same time.

This one is our favorite, a stylish black and white combination to uplift the punk style, here I added a high neck sweater beneath to make it look classy and refined. Adding accessories is a must in punk so I added some chains and belts.

As red is another popular color in the punk culture we created a monochromatic look with it but again a little differently. This chic top is combined with street style joggers to provide a bold edgy feel to it.

This is a casual approach towards punk style again with high neck and loose vintage tee and high waist shorts completing the look with some chains and high heel boots.

This is how I interpreted the punk culture in a very casual, classic form.